ADLABS

Adlabs is by far the largest entertainment conglomerate in the country. Thought leaders in every sense of the word, we are the defining force in every sphere of the entertainment industry - production, distribution, processing or in cinemas - having started as a laboratory for processing ad films over three decades ago. Be it pioneering the concept of multiplexes, giving a corporate face to movie making, or introducing the IMAX experience, it has always been Adlabs first - in short, 'never a dull moment' for the industry.June 2005 marked the milestone in Adlabs when Reliance ADAG stepped into the company and became majority promoter shareholders. With this move Adlabs was catapulted to being part of one of the leading business groups in India with a combined market capitalisation exceeding one lakh crores.In 2006 Adlabs forayed into television content creation by becoming majority stakeholders of Siddhartha Basu's Synergy Communications, a leading player in quizzes and game shows in India for almost two decades. The new entity Synergy Adlabs continues to create exciting and varied fare in new genres for the exploding television industry in India.Management expertise and resources acted as catalysts in synergising various interrelated businesses: animation, distribution, radio and digital cinema to name a few. Today we are the entertainment hub for top notch talent and cutting edge technology.Founder: Adlabs was founded by Manmohan Shetty, widely accepted as a visionary in the Indian film industry. In 1978 along with Vasanji Mamania, he started Adlabs a small film processing unit that catered to ad films. In 1989, the firm entered mainstream cinema processing and has never looked back since. Today, we process around 70 percent of all Hindi films produced in India.Mr. Shetty pioneered many technological advances at Adlabs, including blowing up 16mm film to 35 mm and introducing advanced colour correction processes in India.An ardent film buff, he believed in nurturing talent and this led to a separate division for movie production. With the economy on the upswing, and fast-changing lifestyles in the metropolises, he also anticipated great scope for the multiplex business and made a timely entry into this segment in 2001 by launching India's first IMAX theatre in Mumbai. Today, Adlabs Cinemas are some of the country's most popular and premium entertainment destinations.